There is a misconception that influencer marketing is solely a business-to-consumer (B2C) tool. But the use of influencers in business-to-business (B2B) marketing is on the rise.

Traditional approaches often view B2B marketing as either highly technical or overly rational, thereby missing out on creating authentic, engaging content. But Friday’s truck buyer is the same person as Saturday’s car buyer. One of the most memorable B2B truck ads would hold pride of place amongst the best B2C car ads - Jean Claude van Damme’s iconic take on precision reverse driving, as he does the splits between two Volvo trucks going backwards.

This gap in understanding and implementation hinders many businesses from fully leveraging B2B influencers to connect on a personal level with decision-makers. Consequently, the potential for authentic engagement and education through influencers remains largely unrealized.

Business growth consultancy, 24HR Business Plan (24HRBP), has unveiled its newest offering: the 24 Hour High Performance Teams Plan (24HRHPT), a data-led program designed to help leadership teams execute strategy and perform to their potential.

The division will be led by Mike Read, who has a 35-year career in the professional services industry.

Planning Doesn’t Need to Be Complicated—Just Clear

In a world where strategy often hides behind jargon and endless slide decks, the businesses that win are the ones that keep it simple: a shared plan that everyone believes in and knows how to act on.

Done right, business planning isn’t a box-ticking exercise—it’s a growth engine.

24 Hour Business Plan (24HRBP) has appointed seasoned leader and purpose-led strategist, Vijay Solanki as a Senior Advisor, as the business consultancy sets its sights on transforming the not-for-profit (NFP) and health sectors via fast, focused strategy development.

The power of personalisation has been a hot topic for C-Suite leaders for over a decade, as customers’ expectations have continued to rise. Overlay AI’s ability to rapidly process multiple data points, and it’s no wonder the combination of personalisation and AI is one of the most discussed opportunities in our 24HR Business Plan workshops.

We keep getting asked about Cyber Security in our strategic planning workshops so we brought in the best in the business to answer your questions. Read our expert guide on how to safeguard your business from cyber threats.

In this episode of Build Your Own Business, our Founder and Senior Advisor Andrew Baxter joins Andrew Ford, founder and CEO of Social Star, to share insights from his career journey. Learn how a clear, actionable plan has always been key to his success.

In this interview with Campaign Asia-Pacific, Andrew Baxter shares practical strategies to adopt and mistakes to avoid when you create your business plan.

In this segment of Moolah, a radio show about money and business, our Founder and Senior advisor Andrew Baxter joins Omar De Silva, a lecturer and entrepreneur, to discuss the importance of planning in a world fraught with failures.

Andrew Baxter is interviewed by by Omar de Silva on his weekday radio program called Moolah. Andrew discusses business failure and business success, and the need to keep abreast of changing market conditions when leading a business.

In this episode of The Bottom Line, Founder Andrew Baxter highlights why a clear business plan is vital, sharing insights on overcoming execution-stage challenges and setting up small businesses for success.

Shane Lee is joined by one of Australia’s most trusted business, marketing and communications advisors, Andrew ‘Billy’ Baxter, to discuss life lessons, business and travel tips.

Building and maintaining strong client relationships should be a key focus for any B2B organisation. By following these five simple steps, you can succeed.

24HR Business Plan and BizCover share a common goal - to make things easy. With BizCover's Public Liability and Professional Indemnity Insurance, they're free to focus on crafting actionable business plans and delivering immediate results to help businesses grow everywhere.

In this month’s Customer Spotlight, Andrew Baxter discusses the 24HR Business Plan, as well as his company’s interactions with BizCover.

Listen to the proven strategies to empower business founders and entrepreneurs that Andrew Baxter swaps with Elizabeth Gould on ‘The Feelings Forward Podcast.’

Read the leadership lessons our GM, Mary Parbery, gained from NRMA’s Chair and CEO at a recent AICD event.

We delve into the three types of clients that often seek consultancy services, examining their distinct characteristics, challenges, and how businesses like 24HRBP can address their unique needs.

24HRBP partners with American Express and Mavardo to help Pixel Perfect expand into the B2B market.

Australian business planning consultancy, 24HR Business Plan (24HRBP) is setting up shop in Singapore as it looks to expand its footprint across the APAC region.

24HR Business Plan, a business growth consultancy, has launched a new product offering – the 24HR Marketing Plan – to further drive client growth opportunities.

Jarther Taylor will lead 24HR Marketing Plan (24HRMP), joined by renowned global marketing leaders David Rebetzke and Bronwyn Powell as the senior advisory team.